E-Commerce SEO: The Weapon You Need to Face Amazon

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’”

Jeff Bezos is a name that the world recognises. There are also various honourable connotations linked to his name in the online business realm. These include innovative leader, master of negotiations, e-commerce artisan.

Bezos, just like other internet giants, didn’t start big right away. He had to start from the lowest point of the ladder until he reached the top, because why not?

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Many online retailers think it’s impossible to face-off with the world’s largest e-commerce site. But, as Bezos put it, why not? Whether you’re starting small or you have the funds to kick off your online selling website in a grandiose manner, you have what it takes to ask Bezos in the future, “why not?”

How can you do that? How will you compete business-wise with Amazon and its founder in the future? There are specific steps along the way that you should take wisely and correctly, but one of the first things to consider is E-Commerce SEO strategies.

E-Commerce Methods: The Three-Step Ladder

Amazon will never reveal its secret ingredient in reaching the top. However, online retail experts worked years and years to come up with a three-step process that will help business face-off with the likes of Amazon and China’s Alibaba.

Step 1: Keyword Choosing

In the first step of your e-commerce optimisation journey, you need to look for the appropriate keywords that will improve your website’s traffic numbers.

Keyword hunting is a long and challenging process that will not take just an hour to accomplish. To find the right keywords that will drive traffic to your selling site, you need to use the appropriate tools.

If you haven’t already heard, SEO Ecommerce experts can help you tackle this arduous process!

Search engine optimisation (SEO) is a process that most online businesses use. The fundamentals are basically the same. However, e-commerce is a more targeted topic, which requires the expertise of SEO professionals who are also very knowledgeable about online retail.

Step 2: On-Page SEO

If keyword hunting is already a tough part of the process, wait ‘til you know more about on-page SEO.

On-page optimisation involves the critical parts of each webpage that will improve your site’s search engine rankings. These are meta tags, headings, descriptions, and other major aspects of a page.

Now, the hard part isn’t even there yet. Do note that in medium-sized e-commerce websites, there are around thousands of pages to optimise! It could be very challenging to comb through all the pages and optimise every heading and every description.

There’s a solution!

E-Commerce SEO experts have all the time to spend going through the pages of your website to improve the headings and meta titles. You can rely on them to integrate the appropriate keywords, match the keywords with each heading, and work around meta titles.

If you go to Amazon, you’ll find unique headings and meta tags that SEO experts work on. It appears that even Bezos relies on search engine optimisation techniques to push for traffic! This is proof that online retailing is not just about advertising. It is also about using strategic tools to boost site visits and consumer trust.

Step 3: The Technical Side of SEO

At some point in your website’s journey to growth, you will need the right technical strategies that will patch potential SEO-related issues. Even Amazon had its “downtime” moments, so don’t take the matter to heart!

Instead, get professional help! SEO professionals who specialise in online retail will ensure that every technical aspect of your website is reviewed and scanned for potential problems. If they find some loopholes, they will fix the cracks right away so your site can keep providing consumers’ needs.

One of the key aspects of technical optimisation is link building. As with keyword hunting and on-page SEO, it is a daunting task that should not stop after one link is connected. Instead, the process of link building should be continuous.

Many e-commerce sites get it wrong when it comes to link building because there are tricky parts of the process. Like Amazon, you can establish a reliable process through the help of SEO experts.

E-Commerce and SEO: An Unbreakable Bond

Before Amazon and Alibaba defied the odds to become two of the world’s largest e-commerce portals, not too many people believed in the power of SEO in the online retail world.

Nowadays, industry analysts recommend search engine optimisation for e-commerce startups. The two should never be kept away from the other.

Think of it this way: quality products are the blood of your website, relevant content is the pillar of trust-building with merchants and buyers, and SEO what will get potential buyers to know about your brand.

Building an online retail store is not just about creating a unique brand or product. It also involves running your website properly and having a systematic process for your buyers to experience.

If you still think you can’t compete with the big shots in the e-commerce sector, I’ll leave you with a wise thought from the founder of the only company in the world that took Bezos’ Amazon head-on.

“Never ever compete on prices, instead compete on services and innovation.” – Jack Ma, Alibaba Founder

You don’t have to think of pricing. This should come later. For now, think of how you can provide consumers with an innovative and high-quality experience each time they visit your online portal. This is the way towards friendly competition, because as Bezos pointed out, WHY NOT?